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The poll was distributed via advertisements in video games and puzzles, including Angry Birds, Subway Surfers, Sudoku and Words With Friends, and this particularly helped reach younger people. The idea of the global survery came to Cassie Flynn, the UNDP’s strategic adviser on climate change, when she was on the subway in New York City: “I looked around and everyone was on their phones and most were playing games.” |
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July 2025
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